Design and pre-press preparation of a 32-page brochure for a medtech company with infographics and strict printing requirements

Initial situation
The medtech company has a new portable ultrasound scanner for clinics and on-site diagnostics. There are scattered materials: a draft text in Google Docs, a table of characteristics in Excel, 18 photos of the device and interface screenshots, a logo and a basic brand book (colors, fonts), as well as a list of mandatory warnings and regulatory language. We need to put this together into a printed brochure for the exhibition and distribution to dealers.

Technical environment and subject area
Offset/digital printing. Layout and pre-press preparation in Adobe InDesign, graphics and retouching in Adobe Photoshop, illustrations/icons in Adobe Illustrator. Color - CMYK with control of the total paint layer. Requires competent work with typographic parameters, grids, styles, hyphens, tables and prepress.

Specific result
Printing 32 pages + cover, A4 format, stapled, overhang 3 mm, safe margins 5 mm. Resulting files:
- InDesign source (packaged project with links and fonts, if licensing allows)
- Print PDF/X-4 for the printing house (1 file, with overhangs, marks according to the requirements of the printing house)
- Lightweight PDF version for email (up to 8 MB, without noticeable loss of quality)
- Separate PDF with a cover prepared for selective UV varnish on the logo and header (second spot layer, correct overprint)

What needs to be done in stages
1) Source analysis and structure
- Suggest a table of contents and presentation logic: problem - solution - advantages - characteristics - cases - equipment - contacts
- Identify gaps in the content and ask 10-15 targeted questions about the missing data (without rewriting the entire text)

2) Design concept and grid
- Develop 2 design options for 4 key spreads: cover, USP/benefits, characteristics table, application case
- Agree on one option and fix design rules: modular grid, heading/text styles, rules for icons and diagrams

3) Full layout
- Lay out 32 stripes according to the approved grid
- Collect tables of characteristics so that they are readable in print and do not spread out when edited
- Make an infographic: 6-8 icons, 2 comparison charts, 1 workflow flowchart
- Bring photos to a single look: color correction for CMYK, balance alignment, careful retouching of dust/artifacts, preparation for printing

4) Pre-press preparation
- Correct departures, safe fields, black control (rich black only where appropriate)
- Preflight check in InDesign, absence of RGB objects and incorrect profiles
- Preparation of the layer for selective UV varnish: separate spot color, 100% fill, overprint enabled, no raster and halftones

Restrictions
- Text and regulatory wording cannot be changed in meaning, only typography and arrangement
- Fonts - only from the brand book. If some styles are missing, use the closest acceptable replacement and agree
- The project must be editable: all elements are in styles, without manual formatting where it is critical

Measurable acceptance criteria
- The final PDF passes PDF/X-4 and Preflight checks without critical errors (missing fonts, RGB, low-res < 300 dpi for printed photos)
- All images in printed PDF have an effective resolution of at least 300 dpi (except for intentionally small UI screenshots, which are agreed upon separately)
- TAC does not exceed 300% (or the printing house limit, if provided) in solid fills
- Selective UV varnish is applied in a separate spot, correctly applied to the cover elements, without overshooting
- After 2 rounds of edits based on comments (up to 40 edits in total), the layout complies with the approved structure and style

We will provide the sources: text, photo, logo, brand book, printing house requirements (if any). If the printing house gives additional parameters, you will need to adjust the PDF export to them.