Setting up Google Ads for services

Set up and launch search advertising in Google Ads for a website with services. We have a website and a basic understanding that we want to receive applications, but we need a normal campaign structure and clean setup without extra costs.

What needs to be done: collect keywords for our services and cities, group them, write clear ads, set up extensions, negative keywords, audiences (if appropriate), goals and conversions so that applications can be seen. I will give you access to Google Ads and Google Analytics/GA4, if GA4 is not configured, help me set up basic conversion transfers.

After launch, you need 7 days of support: check search queries, add negative keywords, slightly adjust bids/strategy and give short recommendations on what to improve on the site or in advertising.

Important: no gray methods, no cheating, only normal settings. At the end, I want to receive a clear report of what was done and where to look based on the results.