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Find out what stops visitors enquiring on your landing page

Your offer makes sense to you. Does it make sense to a first-time visitor?Someone can read your headline and still not understand who the service is for, what the price includes or what happens after pressing the button. Set a short landing page test: ask people to explain the offer in their own words, find answers and show the path to an enquiry. You get material for improving copy and structure, not just an opinion about the design. This is particularly useful before an advertising campaign or after changing the opening screen.

Create a landing page test More resource feedback options

A ready-to-edit microtask brief

This is an editable draft, not a published task. Add your resource link, adjust the conditions, and choose the reward and number of completions.

Task title
Check whether a landing page offer is understandable
What should the worker do?
  1. Open the linked page as a new visitor. From the opening screen, explain in your own words what is offered, who it is for and what problem it solves. Do not copy the page text.
  2. Read the rest of the page. Find the price or how it is calculated, what the service includes and the terms of an enquiry. List questions you could not answer.
  3. Find the enquiry path. Explain what you expect after pressing the button. Open the form, but do not submit it unless the customer has provided a separate test mode.
  4. Name one thing that helped explain the offer and one difficulty, if any. Support your conclusions with page examples. Do not leave public reviews or make a purchase.
How to prove the result
Send your explanation of the offer, unanswered questions, the path to the form and a screenshot of the element you discuss. Hide personal data. Honest favourable or critical feedback with reasons is acceptable; no particular rating is required.
Create a task from this example

Use the feedback to make your landing page clearer

Sort reports into three groups: unclear offer, missing information and difficulty taking action. Start with issues mentioned by several participants. Change a specific element such as a headline, pricing explanation, button label or block order. After making changes, ask new people the same comprehension questions. Measure real enquiry conversion separately with your own audience: paid testers may not be prospective customers.

Workers are paid for testing and reporting, not for purchases or favourable opinions. Their feedback can reveal problems, but cannot guarantee more sales or higher search rankings. A small group of paid testers does not replace research with your target audience.

Find out what stops visitors enquiring on your landing page: tasks and rewards

See what has already been posted and what workers are currently paid. This can help you set clear terms for your own task.

Create a landing page test
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See how many clients and workers were active and how many results were accepted during the last 30 days.

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Calculate the budget for Find out what stops visitors enquiring on your landing page

Set the reward for one completion and the number of results you need. You can carry these values directly into the creation form.

Price for you2 USD

The form validates your final price and available balance again before publication.

Create a task with this budget

Set the number of results and reward in advance

For testing, surveys, feedback, and data work, you can define how many results you need and how much you will pay for each accepted report.

Create a microtaskLearn about pay per result

Choose a ready example

Open a suitable option and add your link, instructions, number of completions, and reward.

More useful than a general landing page rating

See your landing page through a new visitor's eyes. Collect feedback on the opening screen, trust and the enquiry journey with DitWork microtasks.

The offer in their wordsFind out whether people understand the message you intended to communicate.
Questions before an enquiryLearn which terms, examples or pricing details a visitor needs before taking the next step.
Reasons for doubtGet specific phrases and page elements that make people hesitate.
A basis for the next versionMake changes based on recurring difficulties rather than personal taste alone.

Related checks for improving your resource

Choose a nearby problem to investigate next. Each guide includes an editable brief, reporting requirements and ideas for turning observations into changes.

Check your questionnaire before paying for a large survey Pilot your questionnaire before inviting the main audience. Check wording, answer options and survey branching through a practical DitWork microtask brief. Make your product page answer a shopper's questions Learn what shoppers understand and what information is missing on a product page. Collect private user feedback through DitWork microtasks, without buying reviews. Help visitors find what they came for Find out whether visitors can locate a product, service or useful information. Test your website menu, search and filters with an editable DitWork microtask brief. Find out whether your website is easy to use on a phone Find awkward buttons, obscured forms and mobile menu problems. Use DitWork microtasks to check your mobile website with people on their phones.

Three questions worth asking about your landing page

Do not put the correct answer in the task instructions. Otherwise the worker may repeat your words without showing whether the page itself is clear.

What is offered here, and who is it for?Ask the visitor to look at the opening screen and explain the offer without quoting it. If people confuse the service, audience or outcome, clarify the headline and the explanation beside the button.
What is missing from the decision?Ask about price, timing, what is included and evidence of experience. Find out both what was confusing and what helped them understand.
Is the next step clear?Check whether the visitor can find the right button and understands what happens next. Use a test mode for form submissions; do not fill your sales team's inbox with invented enquiries.

What to test after the opening screen

Separate short tasks help answer one question without making people complete an exhausting survey about the entire website.

Understand your pricing plansDescribe a customer situation and ask the visitor to choose a suitable plan. Request the reason for their choice and any terms they had to look for or clarify.
Compare two ways of explaining the offerShow versions to separate groups and ask the same comprehension questions. A small paid sample provides ideas to investigate, not a substitute for an A/B test with your target audience.

Examples of content feedback tasks

These tasks come from the broader content feedback category. Use the brief above for your landing page and specify the question you need answered.

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Change the selected action, category, or search query. New tasks appear automatically.

Other task types

If this option is not right for you, choose another category or return to the full task list.

Order microtask completion onlineCreate DitWork microtasks: define the action, reward, number of results, instructions and review worker reports.Microtasks for businessUse DitWork microtasks to check a website, app, form, business listing, text, survey or custom scenario with payment for accepted results.Launch your project with microtasksShow a new website, app, or service to its first users before the big launch. Collect genuine impressions, test essential actions, and fix what gets in the way of discovering the project.Promote your project with microtasksHelp people discover your website, app, community, or product. Create clear tasks, receive meaningful actions and honest feedback, and pay only for accepted results.Revive your project with microtasksGive a website, app, community, or service a second life. Discover what feels outdated, why people leave, and which changes can make the project interesting again.Microtasks with payment per accepted resultCreate microtasks with payment per accepted result: exact action quantity, fixed price, worker report and controlled budget.
Content feedbackReview the clarity of an article, page, description, script, or instruction.Reviews and commentsReviews, comments, and detailed reports with clear proof requirements.Ratings and votesPolls, votes, ratings, and option choices with verifiable results.Public information checksVerify public business listings, addresses, hours, links, and other open information.Website testingTest forms, pages, navigation, and user journeys on real devices.Surveys and researchShort surveys, interviews, hypothesis checks, and structured responses.

Related microtask directions

Compare related directions to choose the right scenario, proof format, and expected result.

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Questions about landing page testing

Will testing increase conversion?

It can reveal unclear terms and obstacles on the way to an enquiry. Measure the impact of changes with genuine visitors. Paid tests do not guarantee enquiries and should not be counted as customer acquisition.

Can I test the page before launching ads?

Yes, if the page can be opened by link. Check the opening screen, terms and enquiry path before launch. For a private version, provide test access, not an administrator password or real customer data.

How do I get honest answers rather than praise?

Pay for completing the journey and producing a reasoned report, not for a preferred rating. Ask for an explanation of the offer and specific examples. Do not require criticism either: a clear page is also a valid finding.