Find out what stops visitors enquiring on your landing page

Your offer makes sense to you. Does it make sense to a first-time visitor?Someone can read your headline and still not understand who the service is for, what the price includes or what happens after pressing the button. Set a short landing page test: ask people to explain the offer in their own words, find answers and show the path to an enquiry. You get material for improving copy and structure, not just an opinion about the design. This is particularly useful before an advertising campaign or after changing the opening screen.

A ready-to-edit microtask brief

This is an editable draft, not a published task. Add your resource link, adjust the conditions, and choose the reward and number of completions.

Titre de la tâche
Check whether a landing page offer is understandable
Que doit faire l’exécutant ?
  1. Open the linked page as a new visitor. From the opening screen, explain in your own words what is offered, who it is for and what problem it solves. Do not copy the page text.
  2. Read the rest of the page. Find the price or how it is calculated, what the service includes and the terms of an enquiry. List questions you could not answer.
  3. Find the enquiry path. Explain what you expect after pressing the button. Open the form, but do not submit it unless the customer has provided a separate test mode.
  4. Name one thing that helped explain the offer and one difficulty, if any. Support your conclusions with page examples. Do not leave public reviews or make a purchase.
Comment prouver le résultat
Send your explanation of the offer, unanswered questions, the path to the form and a screenshot of the element you discuss. Hide personal data. Honest favourable or critical feedback with reasons is acceptable; no particular rating is required.

Use the feedback to make your landing page clearer

Sort reports into three groups: unclear offer, missing information and difficulty taking action. Start with issues mentioned by several participants. Change a specific element such as a headline, pricing explanation, button label or block order. After making changes, ask new people the same comprehension questions. Measure real enquiry conversion separately with your own audience: paid testers may not be prospective customers.

Workers are paid for testing and reporting, not for purchases or favourable opinions. Their feedback can reveal problems, but cannot guarantee more sales or higher search rankings. A small group of paid testers does not replace research with your target audience.

Find out what stops visitors enquiring on your landing page : tâches et rémunérations

Consultez ce qui a déjà été publié et les rémunérations actuellement proposées aux exécutants. Cela peut vous aider à définir des conditions claires pour votre propre tâche.

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Définir à l’avance le nombre de résultats et la rémunération

Pour les tests, sondages, avis et travaux sur les données, vous pouvez définir le nombre de résultats nécessaires et la rémunération pour chaque rapport accepté.

Choisir un exemple prêt à l’emploi

Ouvrez une option adaptée et ajoutez votre lien, vos instructions, le nombre de réalisations et la rémunération.

More useful than a general landing page rating

See your landing page through a new visitor's eyes. Collect feedback on the opening screen, trust and the enquiry journey with DitWork microtasks.

The offer in their wordsFind out whether people understand the message you intended to communicate.
Questions before an enquiryLearn which terms, examples or pricing details a visitor needs before taking the next step.
Reasons for doubtGet specific phrases and page elements that make people hesitate.
A basis for the next versionMake changes based on recurring difficulties rather than personal taste alone.

Three questions worth asking about your landing page

Do not put the correct answer in the task instructions. Otherwise the worker may repeat your words without showing whether the page itself is clear.

What is offered here, and who is it for?Ask the visitor to look at the opening screen and explain the offer without quoting it. If people confuse the service, audience or outcome, clarify the headline and the explanation beside the button.
What is missing from the decision?Ask about price, timing, what is included and evidence of experience. Find out both what was confusing and what helped them understand.
Is the next step clear?Check whether the visitor can find the right button and understands what happens next. Use a test mode for form submissions; do not fill your sales team's inbox with invented enquiries.

What to test after the opening screen

Separate short tasks help answer one question without making people complete an exhausting survey about the entire website.

Understand your pricing plansDescribe a customer situation and ask the visitor to choose a suitable plan. Request the reason for their choice and any terms they had to look for or clarify.
Compare two ways of explaining the offerShow versions to separate groups and ask the same comprehension questions. A small paid sample provides ideas to investigate, not a substitute for an A/B test with your target audience.

Examples of content feedback tasks

These tasks come from the broader content feedback category. Use the brief above for your landing page and specify the question you need answered.

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Questions about landing page testing

Will testing increase conversion?

It can reveal unclear terms and obstacles on the way to an enquiry. Measure the impact of changes with genuine visitors. Paid tests do not guarantee enquiries and should not be counted as customer acquisition.

Can I test the page before launching ads?

Yes, if the page can be opened by link. Check the opening screen, terms and enquiry path before launch. For a private version, provide test access, not an administrator password or real customer data.

How do I get honest answers rather than praise?

Pay for completing the journey and producing a reasoned report, not for a preferred rating. Ask for an explanation of the offer and specific examples. Do not require criticism either: a clear page is also a valid finding.